9 tips on boosting your direct mail postcard ROI


A direct mail postcard continues to be a popular and cost-effective marketing tool for businesses. The key to unlocking the best return on investment (ROI) is to craft a compelling message that grabs the attention of your target audience. In this blog, we’ll discuss what’s essential to make your direct mail postcards stand out and deliver a clear.


One of the most effective ways to capture the attention of your recipient is to personalise the postcard. Use their first name, mention their location, or include a personalized offer tailored to their interests. Research has shown that personalised marketing can lead to higher engagement and conversion rates.


Incorporate the word “exclusive” to create a sense of urgency and privilege. By suggesting that the offer is not available to everyone, you’ll appeal to the recipient’s desire for uniqueness and exclusivity, prompting them to act quickly.


Who doesn’t like free stuff? Use “free” to promote an enticing offer or bonus item that comes with a purchase or a subscription. This tactic can dramatically increase the perceived value of your offer, making it more likely that recipients will take action.

Limited Time

Implying that an offer is only available for a short period will encourage recipients to act promptly. Including phrases like “limited time” or “offer expires” can create a sense of urgency that drives conversions.


Everyone loves a bargain. Highlight the potential savings a recipient can expect if they take advantage of your offer. The prospect of saving money is a strong motivator that can inspire action.


Reassure your audience that your product or service has been tried, tested, and proven to deliver results. Testimonials, reviews, or case studies can be used to support this claim, building trust and credibility.


Make the process of taking advantage of your offer as simple as possible. Use the word “easy” to emphasise the convenience and accessibility of your product or service. Eliminating perceived barriers can make the decision to act more appealing.

Postcard direct mail of different places


Offer a guarantee to alleviate any concerns or hesitations that may be holding potential customers back. A money-back guarantee, for example, can help instil confidence in your product or service.

Act Now

An effective call-to-action (CTA) is critical for motivating your audience to take the desired action. Use phrases like “act now,” “call today,” or “visit our website” to create a sense of immediacy and guide your recipients toward the next step.

Conclusion: Crafting a Winning Direct Mail Postcard

To achieve the best ROI from your direct mail postcard campaign, make sure to incorporate these powerful keywords and phrases. They will help you craft a compelling message that grabs attention, generates interest, and drives action. Check out some of the designs here and remember to personalize your message, create a sense of urgency, and offer value to your audience. With the right combination of words and a clear, actionable takeaway, your postcard campaign can deliver impressive results.