Direct mail marketing facts and figures
In the digital age of communication, we talk about some direct mail marketing facts to prove direct mail is not obsolete. Printed mail continues to hold its ground in the UK, offering unique advantages that digital means can’t replicate. In this post, we’ll explore the benefits of using printed mail, with some interesting facts and figures.
Tangibility and Longevity
One of the primary benefits of printed mail is its physical nature. There is some interesting direct mail marketing facts in a study by Royal Mail MarketReach. here are some stats:
- 57% of respondents said that receiving mail makes them feel more valued
- 37% said that they keep mailings that interest them.
Printed items, such as letters, postcards, or brochures, can be kept, posted on a bulletin board, or displayed on a fridge, serving as a constant reminder of the sender’s thoughtfulness.
Enhanced Privacy and Security
Data breaches and cyber attacks are significant concerns in the digital age. According to a 2020 study by the UK’s Department for Digital, Culture, Media, and Sport (DCMS), 46% of businesses reported having cybersecurity breaches or attacks in the previous 12 months.
Boosts Personal and Emotional Connections
Sending printed mail can create stronger personal and emotional connections with recipients. A study from Royal Mail MarketReach revealed that 70% of consumers feel more connected to a brand after receiving mail from them. Whether it’s a heartfelt letter to a friend, a beautiful wedding invitation, or a handwritten thank-you note, printed mail has the power to touch people emotionally and create lasting impressions.
Cuts Through the Digital Noise
The average person receives a staggering 121 emails per day, according to a report by Radicati Group. This makes it challenging for any single email or text to stand out. In contrast, direct mail marketing has become a rarity, capturing the recipient’s attention in a way that digital communications often can’t. A well-designed and thoughtfully crafted piece of mail can effectively deliver your message and make a lasting impact.
Effective Marketing Tool for Businesses
Printed mail remains an effective marketing tool, particularly for small businesses. One of the best direct mail marketing facts from the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to just 0.12% for email. A study by Royal Mail MarketReach discovered that 92% of recipients were driven to online or digital activity as a direct result of receiving mail.
Despite living in a digital world, printed mail still holds its own in the UK. This is shows in some of the Direct mail marketing facts detailed. Its tangibility, enhanced security and ability to forge emotional connections, and effectiveness makes it an indispensable communication medium. Printed mail continues to be a relevant and valuable resource for both personal and professional communication. Check out the research that has been completed by the Royal mail research here.